The degree to which a company conducts business in more than one arena is called ________.
A) synergy
B) competitive advantage
C) diversification
D) corporate strategy

Question

Quizplus · Accepted Answer

Diversification refers to the extent to which a company operates in multiple industries or markets. Synergy refers to the combined performance benefits that result when two or more businesses are integrated. Competitive advantage is the specific advantage that a company has over its competitors. Corporate strategy encompasses all the plans and actions that management undertakes to secure the long-term future of the company.

The Degree to Which a Company Conducts Business in More