Revenue-enhancement synergies generally arise from ________ and ________ opportunities.
A) bundling; joint selling
B) bundling; separate selling
C) separating; joint selling
D) separating; separate selling

Question

Quizplus · Accepted Answer

Revenue-enhancement synergies refer to opportunities to increase revenue through joint efforts of the merging firms. Bundling and joint selling are two effective ways of enhancing revenue as they allow companies to offer combined products or services to customers, which can attract more buyers and generate higher revenues. Therefore, option A is the best choice. Option B, C, and D are not correct because they either exclude bundling or joint selling or suggest separating efforts, which do not align with the goal of revenue enhancement.

Revenue-Enhancement Synergies Generally Arise from ________ and ________ Opportunities

Revenue-Enhancement Synergies Generally Arise from and Opportunities