The extent to which a firm participates in related market segments or industries outside its existing value-chain activities is called ________.
A) vertical scope
B) horizontal scope
C) geographic scope
D) vertical differentiation

Question

Quizplus · Accepted Answer

Horizontal scope refers to a firm's participation in related market segments or industries outside its existing value-chain activities. Vertical scope refers to a firm's extent of control and ownership of its upstream and downstream value-chain activities. Geographic scope refers to the range of geographic locations in which a firm operates. Vertical differentiation refers to the differences in product offerings and quality levels within a single industry.

The Extent to Which a Firm Participates in Related Market