At the ________ level, competitive advantage reflects the relative position of a firm compared to positions of industry rivals.
A) industry
B) corporate
C) business
D) competitive

Question

Quizplus · Accepted Answer

Competitive advantage is measured at the business level, meaning that it is specific to a particular business unit or product line within a company. It compares the performance of this unit or product line to that of its competitors, rather than looking at the overall performance of the company or the industry as a whole. Industry level analysis would focus on broader concerns such as market trends, barriers to entry, and regulatory issues, rather than on the specific strategies and strengths of individual companies. Corporate level analysis looks at the overall performance of the company and its portfolio of business units, while competitive level analysis focuses on the strategies and strengths of individual rivals in a given market segment.

At the ________ Level, Competitive Advantage Reflects the Relative Position