To create new market space, companies must remain focused on their existing rivals and actively try to match what they are offering customers.

Question

Quizplus · Accepted Answer

To create new market space, companies must focus on creating uncontested market space, rather than simply matching or competing with existing rivals. They must identify and address a different set of buyer needs and preferences, which may require a shift in their business model, processes, and value proposition. This approach can lead to sustainable growth and profitability, rather than just fighting for a share of existing markets.

To Create New Market Space, Companies Must Remain Focused on Their