A firm that is a second mover is also a late mover.

Name: A firm that is a second mover is also a late mover.
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Question

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A second mover is a company that enters a market after the first mover has established itself. A late mover is a company that enters a market after it has already become mature or declining. Therefore, while a second mover may not be the first to enter a market, it may still enter early and not necessarily be a late mover.

A Firm That Is a Second Mover Is Also a Late