A strategy that targets the least desirable of incumbents' customers is referred to as ________.
A) mid-term disruption
B) high-end disruption
C) low-end disruption
D) hybrid

Question

Quizplus · Accepted Answer

Low-end disruption strategy targets the least desirable customers of incumbents by providing a cheaper and simpler alternative product or service. This strategy aims to gain a foothold in the market by targeting customers who are ignored by established players and gradually expand into higher segments.

A Strategy That Targets the Least Desirable of Incumbents' Customers