In reality, most newcomers adopt some combination of ________ and ________ disruption strategies.
A) mid-term; high-end
B) new-market; high-end
C) new-market; low-end
D) new-market; mid-term

Question

Quizplus · Accepted Answer

The concept of disruptive innovation was introduced by Clayton Christensen in 1997. Disruptive innovation is a process by which a product or service takes root initially in simple applications at the bottom of a market and then relentlessly moves upmarket, eventually displacing established competitors. Christensen identified two types of disruptive strategies: low-end disruption and new-market disruption. Low-end disruption involves targeting customers who do not need the full performance typically required in a product, thus creating a simpler, cheaper product. New-market disruption involves creating a market where none existed before, usually by targeting non-consumers or customers in a different market. In reality, most newcomers adopt some combination of new-market and low-end disruption strategies. Therefore, option C (new-market;low-end) is the best choice.

In Reality, Most Newcomers Adopt Some Combination of ________ and ________

In Reality, Most Newcomers Adopt Some Combination of and