Incumbents who pursue a ________ strategy aggressively often succeed in short circuiting the moves of new entrants before they make them.
A) containment
B) absorption
C) neutralization
D) shaping

Question

Quizplus · Accepted Answer

Neutralization strategy involves taking actions to nullify or counteract the potential threats posed by new entrants, effectively preventing them from gaining a foothold in the market.

Incumbents Who Pursue a ________ Strategy Aggressively Often Succeed in Short