The strategist always makes important and reasoned choices about the firm's mix of all except ________.
A) customers/noncustomers
B) products
C) services
D) competitors

Question

Quizplus · Accepted Answer

The strategist always makes important and reasoned choices about the firm's mix of customers/noncustomers, products, and services, but competitors are not a part of the firm's mix. Rather, competitors is an external factor that the strategist must consider when making these choices.

The Strategist Always Makes Important and Reasoned Choices About the Firm's