Heavy reliance on branding enables McDonald's to position itself as a reliable, high-quality provider of low-cost fast food. If McDonald's achieves a(n) ________ position, it will be able to command higher prices than its competitors.
A) diverse
B) focused
C) integrated
D) independent

Question

Quizplus · Accepted Answer

An integrated position allows McDonald's to leverage its brand strength to offer perceived higher value, justifying higher prices compared to competitors.

Heavy Reliance on Branding Enables McDonald's to Position Itself as a Reliable