Political, technical, and environmental issues are elements of the macro environment.
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Q8: The micro environment refers to economic, social,
Q9: The primary focus of PESTEL analysis is
Q10: Once a strategy is congruent with PESTEL
Q11: Industry analysis examines only the competitors in
Q12: Both the PESTEL and SWOT analyses help
Q14: SWOT is a simple tool that can
Q15: Stakeholder analysis will fill in the gaps
Q16: Managers must remain focused on firm-specific characteristics
Q17: The stability of the political environment is
Q18: It is not critical to know what
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