Making assumptions about sociocultural norms in your home market can cause early failure when entering new markets.

Name: Making assumptions about sociocultural norms in your home market can cause early failure when entering new markets.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Making assumptions about sociocultural norms in a new market can lead to miscommunications, offense, and ultimately failure. It is important to research and understand cultural norms before entering a new market.

Making Assumptions About Sociocultural Norms in Your Home Market Can