Buyer power is shaped by product differentiation, bargaining leverage, and brand identity.

Question

Quizplus · Accepted Answer

Product differentiation, bargaining leverage, and brand identity all play a role in shaping buyer power. Buyers are more powerful when they have access to multiple options that are similar to the product they want to purchase (product differentiation), when they have bargaining power that comes from their size or market share, and when they are loyal to a particular brand (brand identity).

Buyer Power Is Shaped by Product Differentiation, Bargaining Leverage, and Brand