When a firm in one industry provides products that tend to increase sales in another industry, it is called a ________.
A) supplier
B) new entrant
C) rival
D) complementor

Question

Quizplus · Accepted Answer

A complementor is a company or business model that adds value to another company by complementing or enhancing their products or services. In this scenario, the firm in one industry is adding value to the other industry by providing products that increase sales, making them a complementor.

When a Firm in One Industry Provides Products That Tend