In the decline phase of the industry life cycle, ________.
A) the market expands beyond the niche
B) there is a proliferation of products served
C) there is product and market concentration
D) participants emphasize problem solving

Question

Quizplus · Accepted Answer

During the decline phase, the market typically decreases and becomes more concentrated, with fewer players remaining. This often leads to product and market concentration, as the remaining players try to focus on their most profitable products and segments. Option A and B are not applicable to the decline phase, as the market is shrinking rather than expanding, and there is typically a reduction of products rather than a proliferation. Option D may apply to any phase of the industry life cycle, as problem solving is a key aspect of business operations, but it is not specific to the decline phase.

In the Decline Phase of the Industry Life Cycle, ________