Capital tied up in resources that do not meet the VRINE criteria should be reinvested in other resources.

Question

Quizplus · Accepted Answer

The VRINE criteria refer to whether a resource is valuable, rare, inimitable, non-substitutable, and exploitable. Capital tied up in resources that do not meet these criteria is not likely to provide a sustainable competitive advantage, so it would be wise to reinvest that capital in other resources that do meet the criteria.

Capital Tied Up in Resources That Do Not Meet the VRINE