The challenge posed by a strategic purpose is to close the gap between the firm's aspirations and its current ________.
A) capabilities and market positions
B) productivity level
C) personnel numbers
D) return on invested capital (ROIC)

Question

Quizplus · Accepted Answer

The gap between a firm's strategic aspirations and its current capabilities and market positions represents the main challenge for achieving its strategic purpose. Closing this gap requires identifying the strengths and weaknesses of the company, as well as the opportunities and threats in the external environment. Focusing on improving capabilities and market positions can help the firm achieve its goals and maintain profitability. Productivity level, personnel numbers, and return on invested capital (ROIC) are important factors, but they are not as directly relevant to achieving the firm's strategic purpose.

The Challenge Posed by a Strategic Purpose Is to Close