A firm that achieves competitive advantage can usually maintain it over time.

Question

Quizplus · Accepted Answer

Achieving competitive advantage initially does not guarantee maintaining it over time because competitors may imitate and improve upon the firm's strategies and capabilities. The market conditions may also change, making the firm's advantage obsolete. Therefore, a firm must continuously adapt and innovate to maintain its competitive advantage.

A Firm That Achieves Competitive Advantage Can Usually Maintain It