Groups wishing to create and develop public support for a position on a specific issue often resort to

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Public relations campaigns are a common method used by interest groups to create and develop public support for their position on a specific issue. This can include media outreach, social media campaigns, and other forms of communication designed to sway public opinion in their favor. Intimidation, bribery, and buying public votes are generally unethical and illegal methods that are not typically employed by legitimate interest groups. Public service announcements can be a part of a public relations campaign, but they are not the only or most effective method.

Groups Wishing to Create and Develop Public Support for a Position