To win a modern statewide race, candidates must rely on________ rather than direct personal contact.

Question

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In modern statewide races, candidates often rely heavily on thirty-second TV commercials to reach a wider audience and gain name recognition. This is because TV ads can be targeted to specific demographics and aired during high-viewership times, making them a more efficient way to reach potential voters compared to door hangers, yard signs, block walking, or blanket emails.

To Win a Modern Statewide Race, Candidates Must Rely On________