Positive news stories about the candidate and campaign are probably less valuable than paid advertising, because they do not cost the campaign money.

Question

Quizplus · Accepted Answer

Positive news stories about the candidate and campaign can be very valuable as they can influence public opinion and increase exposure for the campaign. While they may not directly cost the campaign money, they can be achieved through strategic media relations efforts and can have a significant impact on the campaign's success. Paid advertising and earned media coverage both serve important roles in a campaign's overall communication strategy.

Positive News Stories About the Candidate and Campaign Are Probably