Which of the following is a type of bias that affects the effectiveness of a communication plan?
A)Selective participation
B)Selective exposure
C)Selective retention
D)B and C

Question

Quizplus · Accepted Answer

Selective exposure refers to the bias that occurs when people choose to consume or avoid certain types of information. Selective retention refers to the bias that occurs when people only remember certain parts of the information they have received. Both of these biases can affect the effectiveness of a communication plan by limiting the reach of the message and the retention of its key points. Therefore, the best choice is D, which includes both selective exposure and selective retention as types of bias that affect communication plans.

Which of the Following Is a Type of Bias That