No coding scheme should be used in content analysis unless it has been carefully pretested. The researcher must decide what manifest or latent contents of communications will be regarded as indicators of the different attributes that make up research variables, develop and define these _____, and use them in the actual coding of several units of observation.

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A. The correct answer is "A" because for coding scheme to be accurately describe the attributes, it should be carefully pretested. The researcher must decide what manifest or latent contents of communications will be regarded as indicators of the different attributes that make up research variables, and develop and define these operational definitions, to be used in the actual coding of several units of observation. Operationalizing the measures is an important process.
B. This is an incorrect answer because for coding scheme to be accurately describe the attributes, it should be carefully pretested. The researcher must decide what manifest or latent contents of communications will be regarded as indicators of the different attributes that make up research variables, and develop and define these operational definitions, to be used in the actual coding of several units of observation. Operationalizing the measures is an important process.
C. This is an incorrect answer because for coding scheme to be accurately describe the attributes, it should be carefully pretested. The researcher must decide what manifest or latent contents of communications will be regarded as indicators of the different attributes that make up research variables, and develop and define these operational definitions, to be used in the actual coding of several units of observation. Operationalizing the measures is an important process.
D. This is an incorrect answer because for coding scheme to be accurately describe the attributes, it should be carefully pretested. The researcher must decide what manifest or latent contents of communications will be regarded as indicators of the different attributes that make up research variables, and develop and define these operational definitions, to be used in the actual coding of several units of observation. Operationalizing the measures is an important process.

No Coding Scheme Should Be Used in Content Analysis Unless