Qualitative field research compared to surveys ___________________________.

Question

Quizplus · Accepted Answer

Qualitative field research is stronger on validity because it allows for a deeper understanding of the details and context of the research subject. However, it is weaker on reliability because it is subjective and based on the researcher's interpretation. Surveys, on the other hand, may have more standardized questions and responses, making them more reliable, but they may not capture the depth and complexity of the research subject. Therefore, C is the best answer as it acknowledges both the strengths and weaknesses of each method.

Qualitative Field Research Compared to Surveys ___________________________