In the broadcast media, particularly television, the use of DAR testing is common.

Name: In the broadcast media, particularly television, the use of DAR testing is common.
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DAR testing, which stands for day-after recall testing, is a common research method used in television broadcasting to evaluate the effectiveness of advertising or programming by measuring viewer recall the day after they have been exposed to it.

In the Broadcast Media, Particularly Television, the Use of DAR