Sears Canada would like to conduct a marketing research study with people who fit the following description: "single or married men between the ages of 25 and 35 years of age living in cities with more than 1 million residents." In order to access a sample of this group, Sears uses the telephone directory. The telephone directory is an example of a

Question

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The telephone directory is a list of potential participants and thus represents the sampling frame for this study. The sample itself may or may not be a probability sample depending on how the participants are selected from the frame.

Sears Canada Would Like to Conduct a Marketing Research Study