In marketing research, a sample of respondents who are known to have an equal chance of being randomly selected from the sampling frame is called a(n)

Question

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A probability sample is a sample in which each member of the population has a known, non-zero probability of being selected. This ensures that the sample is representative of the population and that the results can be generalized to the population as a whole. A random sample is a type of probability sample, in which each member of the population has an equal chance of being selected. Therefore, the best answer is A, probability sample.

In Marketing Research, a Sample of Respondents Who Are Known