When a sales representative from Kraft call on the head office of a grocery chain such as Safeway, they are engaged in retail selling.

Name: When a sales representative from Kraft call on the head office of a grocery chain such as Safeway, they are engaged in retail selling.
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Question

Quizplus · Accepted Answer

This scenario describes business-to-business (B2B) selling, not retail selling, because the sales representative is selling to another business (the grocery chain) rather than directly to individual consumers.

When a Sales Representative from Kraft Call on the Head