Partnership selling is also called Customer Relationship Management or CRM.

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Partnership selling and customer relationship management (CRM) are related concepts, but they are not the same thing. Partnership selling generally refers to collaborating and working closely with a customer to understand their needs and provide customized solutions. CRM typically refers to software and strategies used to manage customer interactions, track sales, and improve customer satisfaction. While partnership selling may involve utilizing CRM tools as part of the process, they are not interchangeable terms.

Partnership Selling Is Also Called Customer Relationship Management or CRM