Face-to-face communication involving the presentation of features and benefits of a product or service to a buyer is called

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Personal selling involves direct communication between a salesperson and a potential customer, where the salesperson presents the features and benefits of a product or service with the aim of making a sale. Public relations is focused on promoting and maintaining a positive image of a company or brand, while sales promotion involves short-term tactics aimed at boosting sales, such as discounts or coupons. Presenting and direct marketing are not specific enough to describe this type of communication.

Face-To-Face Communication Involving the Presentation of Features and Benefits of a Product