Tom is a car salesman. He has been working with a customer for some time and feels that the customer is ready to buy. He asks for the order by saying "Would you like the red car or the blue car?" Which closing technique does this illustrate?

Question

Quizplus · Accepted Answer

This is an example of the alternative-choice close, where the salesperson offers the customer two options to choose from, both of which result in a sale. By presenting options, the customer is more likely to make a decision and commit to the purchase.

Tom Is a Car Salesman