The process, planned by a sponsoring organization, of integrating a variety of communications elements with a single theme is called

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The process of integrating a variety of communication elements with a single theme is known as event marketing. It involves promoting an event using various marketing tools, including public relations, advertising, and event sponsorship, to create awareness and attract attendees. However, event marketing is different from event planning, which involves organizing and coordinating various aspects of an event.

The Process, Planned by a Sponsoring Organization, of Integrating a Variety