A borrowed-interest strategy is a plan to promote a marketing activity that is related to a product.

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A borrowed-interest strategy involves leveraging current events, trends, or popular culture to generate interest and attention around a product or marketing activity. This technique is often used in advertising, social media, and other forms of marketing to tap into the public's pre-existing associations and emotions around a particular topic or theme. By aligning a product or campaign with a relevant and resonant trend, marketers can increase brand awareness, engagement, and sales.

A Borrowed-Interest Strategy Is a Plan to Promote a Marketing