In most cases, a company will use either a "push" promotion strategy or a "pull" promotion strategy, rarely both.

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It is not uncommon for companies to use both a push and a pull promotion strategy simultaneously, depending on their marketing objectives and target audience. Push strategies focus on pushing products or services to the customer through direct sales tactics, while pull strategies focus on creating demand and drawing customers to the product through advertising, public relations, and other promotional efforts.

In Most Cases, a Company Will Use Either a "Push