Consumer promotions refers to those activities that are designed to stimulate consumer purchase, trying to get product into the distribution method by using a

Question

Quizplus · Accepted Answer

Consumer promotions are designed to attract and persuade customers to make a purchase. These promotions use a pull strategy, where the marketing efforts are aimed at creating demand among the customers, who then pull the product from the distribution channel. In contrast, a push strategy aims to push the product through the distribution channel by incentivizing the intermediaries like wholesalers, distributors, and retailers. Therefore, C is the correct choice as it identifies the correct strategy used in consumer promotions.

Consumer Promotions Refers to Those Activities That Are Designed to Stimulate