A sales promotion brief would NOT typically include
A) integrated marketing communication objectives.
B) target market profile.
C) market profile.
D) sales promotion objectives.
E) competitor activity profile.
Correct Answer:
Verified
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Q37: List three common consumer promotion objectives siting
Q38: A reward program is an example of
Q39: Point-of-purchase displays are examples of
A) consumer promotions.
B)
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Q42: Three common trade promotion objectives are to
Q43: In the case of a new product,
Q44: The distribution of _ is becoming very
Q45: Due to its high impact and reach,
Q46: The most common objective of consumer promotion
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