According to Nielsen, research shows the redemption rate for a coupon depends on the

Question

Quizplus · Accepted Answer

The redemption rate for a coupon depends on the perceived value of the offer in relation to the regular price. If the coupon offers a substantial discount or a desirable product or service, it is more likely to be redeemed. Other factors such as the dollar amount of the coupon, type of product, method of delivery, and artwork can also influence redemption rates, but perceived value is the most important factor.

According to Nielsen, Research Shows the Redemption Rate for a Coupon