In the case of a new product, the first and most important trade promotion objective is to
A) encourage brand loyalty.
B) encourage trial.
C) build sales volume.
D) secure a listing.
E) secure merchandising support.
Correct Answer:
Verified
Q38: A reward program is an example of
Q39: Point-of-purchase displays are examples of
A) consumer promotions.
B)
Q40: What is the difference between a performance
Q41: A sales promotion brief would NOT typically
Q42: Three common trade promotion objectives are to
Q44: The distribution of _ is becoming very
Q45: Due to its high impact and reach,
Q46: The most common objective of consumer promotion
Q47: Media-delivered coupons are coupons distributed through
A) radio
Q48: Three common trade promotion objectives are
A) to
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