Which of the following measures could be used to evaluate the success of a sales promotion?

Question

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Each of the measures listed (response rate, coupon redemption rate, incidence of trial purchase, and number of contest entries) can provide valuable information about the success of a sales promotion plan. For example, a high response rate indicates that consumers are engaging with the promotion, while a high coupon redemption rate suggests that consumers are taking advantage of the offer. The incidence of trial purchase measures whether the promotion has encouraged consumers to try a product for the first time, while the number of contest entries could indicate the level of excitement or interest generated by the promotion. Therefore, using all of these measures can provide a comprehensive evaluation of the success of a sales promotion plan.

Which of the Following Measures Could Be Used to Evaluate