An additional item given free, or greatly discounted, to induce purchase of the primary brand is also called a

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A premium is an additional item given to induce purchase of the primary brand. It may be given for free, or greatly discounted, as part of a promotion strategy.

Note: A rebate is a type of refund given to customers after they have purchased a product, while a sweepstakes involves a random drawing for a prize. Slippage refers to the difference between the expected and actual performance of a marketing campaign. Free samples are a type of promotion where customers are given small samples of a product for free to influence their purchasing decision.

An Additional Item Given Free, or Greatly Discounted, to Induce