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In Terms of Premiums, Bonus Packs Rank Lower in Terms

Question 61

Multiple Choice

In terms of premiums, bonus packs rank lower in terms of popularity, but they do offer some benefits. Which of the following is NOT an objective met by bonus packs?


A) They provide a merchandising tool to encourage displays in stores.
B) They help retain current customers.
C) They help build brand loyalty.
D) They increase the quantity of a brand purchased.
E) They increase product awareness.

Correct Answer:

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