Coca-Cola provides its bottlers with brand related brochures and proposal folders to be used by their sales representatives. These items are known as

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The items provided by Coca-Cola, such as brand related brochures and proposal folders, are known as collateral. Collateral is a term used to describe printed or multimedia materials used to support sales and marketing efforts, usually provided by a company to its sales representatives, dealers or retailers.

Coca-Cola Provides Its Bottlers with Brand Related Brochures and Proposal