__________ is a means of delivering online ads based on a consumer's previous surfing patterns.
A) Behavioural targeting
B) Mass customization
C) Target marketing
D) Online advertising
E) A cookie

Question

Quizplus · Accepted Answer

Behavioural targeting is a strategy used by online advertisers to display ads to consumers based on their previous online activities, such as the websites they have visited, the pages they have liked on social media platforms, and the products they have previously purchased online. This approach helps advertisers to present more relevant and personalized content to consumers, increasing the likelihood of engagement and conversion.

__________ Is a Means of Delivering Online Ads Based on a Consumer's