A large national retailer schedules advertising every other month throughout the year, in order to stretch their advertising budget. This is an example of a blitz media schedule.

Question

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This is an example of a pulsing media schedule, where advertisements are spaced out but still consistently spread throughout the year. A blitz media schedule would involve a large amount of advertising in a short amount of time, such as during a specific event or promotion.

A Large National Retailer Schedules Advertising Every Other Month Throughout