Which of the following is the biggest threat to the use of television as a preferred medium?
A) The number of hours a week a person spends watching TV is decreasing.
B) Consumers do not generally perceive television to be the most influential form of advertising.
C) TV audiences are very fragmented.
D) Clutter in television advertising continues.
E) The majority of Canadian households use PVR technology to skip commercials.
Correct Answer:
Verified
Q11: Pre-printed inserts are also referred to as
A)
Q61: Which of the following is NOT an
Q62: Paid circulation refers to
A) subscription sales only.
B)
Q63: A radio service that offers commercial free
Q64: The key difference between tabloids and broadsheets
Q65: Which of the following is NOT and
Q67: When Toyota wants to see its media
Q68: Which of the following is NOT a
Q70: Which of the following is not an
Q71: CPM is defined as
A) cost of advertising
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents