In recent episodes of Being Erica, a CBC television program, two characters became co-owners of a Ford Fiesta. The product was then featured and shown in several episodes. This is an example of

Question

Quizplus · Accepted Answer

Product placement involves incorporating a brand or product into a media program, while branded content is content that is created by or for a brand, where the brand is integral to the content. In this scenario, the Ford Fiesta's inclusion in the show serves as both product placement and branded content, as it is woven into the storyline and episodes, making both A and B correct.

In Recent Episodes of Being Erica, a CBC Television Program