Due to the high expense and the one-of-a-kind nature of a superboard, it requires the following from advertisers.

Question

Quizplus · Accepted Answer

Due to the high expense of a superboard, advertisers are expected to make a long-term commitment to ensure that the investment is worth it. A narrowly defined target audience and vertical material are also important factors, but they are not exclusive to superboards and apply to other types of advertising as well. Short showings and payment up front are not necessarily required for superboard advertising.

Due to the High Expense and the One-Of-A-Kind Nature of a Superboard