The ACCA model states that consumers go through a series of stages on the way to taking action. These stages in order are: awareness, conviction, comprehension and action.

Name: The ACCA model states that consumers go through a series of stages on the way to taking action. These stages in order are: awareness, conviction, comprehension and action.
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The correct order of stages in the ACCA model is Awareness, Comprehension, Conviction, and Action.

The ACCA Model States That Consumers Go Through a Series