After a communication message is developed, an organization has to transform the message into some attention getting form, such as print advertising or television advertising. This step in the communication process is called

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Encoding is the process of turning the idea or message into a symbolic form, such as words, sounds, or visual images, to communicate with the target audience. This includes the creation of advertisements, branding, and other forms of communication that can be understood by the audience.

After a Communication Message Is Developed, an Organization Has to Transform